Release Notes

See the latest information on new content, updates, and enhancements to the Kroger Ad Platform.

April 2026

April 20th, 2026

Education

• Direct Connect Activation training for Yahoo and The Trade Desk — This KPM Learning Lab focuses on Direct Connect Activations via The Trade Desk and Yahoo.

To sign up, see Kroger Precision Marketing (KPM) Learning Lab.

• Direct Connect FAQs — Do you have questions about all the new Direct Connect Activations? Check out FAQs.

Don't see what you're looking for? Try searching the Learning Center or submit your question as feedback.

April 15th, 2026

Campaigns

Branded Landing Pages Beta testing — Introducing Branded Landing Pages, a new campaign type in the Kroger Ad Platform.

Build high-impact Campaigns with a Branded Landing Page that showcases your products in a dedicated space within Kroger’s platform.

To learn more, see:

• Branded Landing Pages
• Create a Branded Landing Page

There's also an upcoming Branded Landing Page training. To sign up, see Kroger Precision Marketing (KPM) Learning Lab.

Education

New internal-only content style — Internal-only content (only visible to 84.51° users) now has a new look! If you see content that looks like this release note on a page, then that content is for internal-only users. Do not share this content with external users (like CPGs, Clients, Advertisers, Agencies, etc.).

Any questions, reach out to the Embedded Learning Team.

April 7th, 2026

Campaigns

Yahoo Beta testing — Introducing Direct Connect - Yahoo, a new Offsite media offering in the Kroger Ad Platform. You can activate Offsite Campaigns with the Yahoo buying platform.

To learn more, see:

• Direct Connect - Yahoo
• Create a Direct Connect Yahoo Activation

April 1st, 2026

Reports

More reporting content — You can now find more information about reporting and performance for Offsite Campaigns.

To learn more, see:

• Offsite
• Build an Offsite Campaign report
• KPM Direct Connect reporting

Education

Direct Connect policies — You can now find KPM policies on Direct Connect reporting and alcohol beverage Campaigns.

To learn more, see:

• Alcohol beverage policy
• KPM Direct Connect reporting

March 2026

Campaigns

The Trade Desk Beta Testing underway — To learn more, see:

• Direct Connect - The Trade Desk
• Create a Direct Connect TTD Activation

Enhancements to Click-through URLs — To learn more, see Enter Click-Through Destination.

Creative

Flexible ad assets for Targeted Onsite Ad — To learn more, see Flexible Onsite creative assets.

Education

• Direct Connect Activation trainings for Yahoo and The Trade Desk — To learn more and sign up, see Kroger Precision Marketing (KPM) Learning Lab.
• Combined creative topic — To learn more, see Featured Product Overlay.
• New left-hand navigation menu in the Learning Center — The About and How-to sections of the left-hand navigation menu are updated to better align with the Kroger Ad Platform.
• More Campaigns content — To learn more, see:
  • Campaigns
  • Create an Offsite Campaign
• More placement content - To learn more, see Ad placements.

February 2026

Platform

• Global +Create function — To learn how, see Global +Create.
• Notifications settings — To learn how, see User profile.
• Media Activation team (MAT) support — To learn how, see Support.

Reports

• PrecisionView 360 and PrecisionView Lite reports — To learn more, see Cross-Channel Campaign reporting.
• New internal-only reporting dashboards — To learn more, see
  • Reports
  • Build and manage reports

Education

• More Kroger Ad Platform API content — To learn more, see Kroger Ad Platform API!
• New KAP 101 training dates — To sign up, see Kroger Ad Platform (KAP) 101.
• Updated product roadmap — To learn more, see Roadmap
• New Activation topic — To learn more, see Modify and manage Activations.
• Combined creative topic — To learn more, see Build and manage creatives.

January 2026

Platform

Notifications — You can now update your notification settings. To learn how, see User profile.

Campaigns

Pacing ratio —You can see how your Ad Groups are pacing in your Campaign. To learn more, see Pacing Ratio.

Education

• Updated glossary — To learn more, see Glossary.
• 2025 Release notes — To view, see Release notes archive.